Theology matters:
"The plight of the missionaries is a natural consequence of their theology. A theology that says God only loves a certain group and, will torment everyone he doesn't love for all eternity is one that justifies any means to "save" people."
http://www.thebeautifulheresy.com/2010/02/theology-matters.html
What are we doing, and does a belief in hell really effect our outlook on the rest of the world. Speaking from personal experience, I remember being a fundamentalist and I'd look around at my high school and college and have a deep longing to save everyone. I was reserved for the most part, unless I was at a kegger talking theology with my friends. Here's the messed up part: I felt I was "in the world, not of the world." I was a missionary, encouraging others to attend church with me. I succeeded bringing a several friends to church, even "saving" a few. Yeah, I was a super-Christian, I could hang out with un-believers yet stay strong, nonjudgmental and love them all the same. (even though God may send them to an eternity in hell)
Ahh...the irony of it all. Many Christians tell me I must hate what God hates..

For you, O LORD, are most high over all the earth; you are exalted far above all gods. O you who love the LORD, hate evil! He preserves the lives of his saints; he delivers them from the hand of the wicked. Light is sown for the righteous, and joy for the upright in heart. Rejoice in the LORD, O you righteous, and give thanks to his holy name! (Psalms 97:9-12 ESV)

I struggle with this, I still can't love people, knowing God hates them. Some Christians will object to this statement, but the age old question, "How can a loving God send people to hell?" still persists. Many authors have tried to tackle this question, some saying we all deserve hell, so he's really amazingly loving by selecting some of us.
"Oh! That really helps!!!" *sarcastically*
The more I've poured over Scripture, the more I don't believe hell exists. The Old Testament doesn't mention it, Jesus uses the Pharisee doctrine to cast their own legalism into their own doctrine. Jesus refers to the Greek belief of Hades, he also point out a garbage dump in Jerusalem. (Gehenna)
I have much more to say, but I'll say it at a later time.

God is not a man
God is not a white man
God is not a man sitting on a cloud
God cannot be bought
God will not be boxed in
God will not be owned by religion
But God is love God is love
And He loves everyone God is love
God is love and He loves everyone
God is not a man
God is not an old man
God does not belong to Republicans
God is not a flag
Not even American
And God does not depend
On a government
But God is good God is good
And He loves everyone
Atheists and charlatans and
Communists and lesbians
And even old Pat Robertson oh
God He loves us all
Catholic or protestant
Terrorist or president
Everybody everybody love love
Love love love

Stop the hating please just stop
The hating now 'cause God is love